Alloy Personal Training

$APTLF500 #501
CategoryHealth & Wellness
SubcategoryFitness (General)
Locations129
Franchisee Count158
Franchise Fee$60,000
Item 7 Low$272,357
Item 7 Midpoint$403,387
Item 7 High$534,417
Royalty Fees7% of Gross Sales
Ad / Brand Fund11%
Sold Not Open61
ParentAlloy Inter HoldCo, LLC
PE / InvestorCapitalSpring
Founded1992
Completeness34/34 (100%)
Years in Business34
Began Franchising2019
HQRoswell, GA
Executives5
Main Phone678-430-8610
FDD IssuedApril 20, 2026
Last UpdatedAug 24, 2026
FDDs2026 · 2025 🔒
Franchisor

Alloy Personal Training offers franchises for the establishment and operation of Alloy Facilities, which provide personal training in a group setting delivered by certified instructors, with clients receiving individualized training programs conducted in small groups of up to 6 clients using customized workout plans and progress tracking technology.

Alloy Personal Training is a Georgia LLC formed in 2019, wholly owned by Alloy Inter HoldCo, LLC, which was acquired by CapitalSpring in 2025. Key executives include CEO Rick Mayo and COO Suzanne Robb.

Alloy Personal Training offers franchises for the establishment and operation of Alloy Facilities, which provide personal training in a group setting delivered by certified instructors, with clients receiving individualized training programs conducted in small groups of up to 6 clients using customized workout plans and progress tracking technology.

Read Alloy Personal Training’s complete April 20, 2026 Franchise Disclosure Document — plus 1 prior year on file. Founder level — $19/mo — also unlocks Item 19 revenue, financial strength and unit trajectory across all 3,860 brands on FranDeals.

Get the FDD
Similar Brands
Planet Fitness
#16$1.3M$3.8M
Unit Traj.
+5.7%
Rev Spread
12.3×
Payback
~8.5 yr
Net Growth
+4.2%
Survival
99.9%
Turnover
9.1%
Saturation
6.9 / M
Litig/100
0.00
Royalty+Ad
7% + 2%
4yr Units
+395
Rev/Invest
0.60×
Crunch Fitness
#20$2.1M$5.4M
Unit Traj.
+12.5%
Rev Spread
9.4×
Payback
~8.6 yr
Net Growth
+13.5%
Survival
96.7%
Turnover
7.1%
Saturation
1.3 / M
Litig/100
0.42
Royalty+Ad
5% + 7%
4yr Units
+158
Rev/Invest
0.66×
Hotworx
#58$289K$1.1M
Unit Traj.
+39.1%
Rev Spread
Payback
Net Growth
+10.7%
Survival
98.7%
Turnover
6.1%
Saturation
2.7 / M
Litig/100
0.25
Royalty+Ad
6.5% + 10%
4yr Units
+403
Rev/Invest
Anytime Fitness
#82$539K$905K
Unit Traj.
-0.8%
Rev Spread
22.7×
Payback
~12.5 yr
Net Growth
+0.8%
Survival
98.7%
Turnover
1.1%
Saturation
9.1 / M
Litig/100
0.56
Royalty+Ad
8% + 3%
4yr Units
−48
Rev/Invest
0.60×
OrangeTheory Fitness
#120$765K$1.1M
Unit Traj.
+0.2%
Rev Spread
18.4×
Payback
~11.4 yr
Net Growth
−6.0%
Survival
93.0%
Turnover
19.6%
Saturation
3.4 / M
Litig/100
0.25
Royalty+Ad
8% + 3%
4yr Units
−78
Rev/Invest
0.72×
Gold's Gym
#179$2.4M$5.2M
Unit Traj.
-5.5%
Rev Spread
27.0×
Payback
~12697.3 yr
Net Growth
−20.5%
Survival
76.5%
Turnover
5.3%
Saturation
1.2 / M
Litig/100
0.00
Royalty+Ad
5% + 5%
4yr Units
−39
Rev/Invest
0.00×
The Exercise Coach
#271$303K$549K
Unit Traj.
+13.3%
Rev Spread
6.7×
Payback
~10.7 yr
Net Growth
+2.8%
Survival
97.7%
Turnover
7.8%
Saturation
0.8 / M
Litig/100
0.00
Royalty+Ad
6% + 4%
4yr Units
+51
Rev/Invest
0.66×
F45 Training
#311$362K$858K
Unit Traj.
+8.4%
Rev Spread
16.4×
Payback
~7.8 yr
Net Growth
−5.5%
Survival
89.6%
Turnover
9.8%
Saturation
1.9 / M
Litig/100
5.46
Royalty+Ad
7% + 2%
4yr Units
−23
Rev/Invest
0.76×
Open CRM →