Cereset

$CEREF500 #501

CategoryPersonal-Care Businesses

SubcategoryMiscellaneous Personal-Care Businesses

ParentBrain State Holding Company Inc.

Founded2006

Completeness26/34 (76%)

Years in Business19

Began FranchisingApril 2018

HQScottsdale, AZ

Executives1

LinksWeb

Main Phone(480) 265-8800

EmailRuss@Cereset.com

FDD IssuedApril 13, 2026

Last UpdatedMay 20, 2026

FDDs2026 · 2025 · 2022 🔒

Franchisor

Cereset, LLC offers franchises for the establishment and operation of businesses that utilize neuro-technology to support the brain for wellbeing, self-improvement, restful sleep, and improved memory.

Cereset, LLC is an Arizona limited liability company established in 2018, wholly owned by Brain State Holding Company Inc. Russell Scholl serves as President and CFO.

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Inside the full scorecard

FranDeals Score

34-box data-completeness and quality rating

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Franchisee Health Score

Operator-side financial health signal

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Fees & Investment

Franchise fee, royalty, total startup cost (Items 5–7)

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Financial Strength & Stability

Current ratio, debt/equity, ROE, margins (Item 21)

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Item 19 — Financial Performance

Average unit revenue, revenue spread, payback

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Unit Count & Growth

Systemwide units and multi-year growth (Item 20)

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Outlet Trajectory

Openings, closures, survival & turnover rates

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Executive Team

Officers and directors (Item 2)

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Franchisee Roster

Current and former franchisee operators

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Litigation & Disclosures

Item 3 legal matters, Item 4 bankruptcy

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News & Peer Comparison

Recent signals and category benchmarks

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