Cupcake Heaven

$CHPVF500 #501
CategoryFood: Quick-Service Restaurants
SubcategoryBaked Goods: Miscellaneous
Founded2008
Completeness23/34 (68%)
Years in Business17
Began FranchisingFebruary 2022
HQHaymarket, VA
Executives3
Links
Main Phone
Email
FDD IssuedMarch 10, 2022
Last UpdatedMay 27, 2026
FDD2022 🔒
Franchisor

Cupcake Heaven™ offers franchises for the establishment and operation of quick-serve cupcake shops that prepare and sell a variety of gourmet cupcakes using quality ingredients and proprietary recipes.

Cupcake Heaven, LLC is a Nevada limited liability company founded in June 2021. It is led by CEO Kim Newman and President Mark Vincellette, with no disclosed parent companies or affiliates.

Cupcake Heaven™ offers franchises for the establishment and operation of quick-serve cupcake shops that prepare and sell a variety of gourmet cupcakes using quality ingredients and proprietary recipes.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
🔒 Founder
Franchisee Health Score
Operator-side financial health signal
🔒 Founder
Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
🔒 Founder
Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
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Outlet Trajectory
Openings, closures, survival & turnover rates
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Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
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Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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