FranDeals

Discover Strength

$DSSTF500 #501
CategoryHealth & Wellness
SubcategoryFitness (General)
Locations34
Franchisee Count27
Franchise Fee$58,000
Item 7 Low$529,000
Item 7 Midpoint$699,500
Item 7 High$870,000
Royalty Fees6% of Gross Sales
Ad / Brand Fund4%
Sold Not Open22
ParentDiscover Strength Franchising LLC
Founded2006
Completeness34/34 (100%)
Years in Business20
Began Franchising2020
HQSt. Louis Park, MN
Executives4
LinksWebLinkedIn
Main Phone(763) 317-4343
Emailfranchise@discoverstrength.com
FDD IssuedApril 28, 2026
Last UpdatedAug 24, 2026
FDDs2026 · 2025 🔒
Franchisor

Discover Strength Franchising LLC grants franchises for the operation of Discover Strength™ Studios, which offer no-compromise strength training experiences to clients of all ages through one-on-one and small group training sessions, and other related services and products.

Discover Strength Franchising LLC is a Minnesota limited liability company formed in January 2020, with CEO Luke Carlson and key executives including Jessica Medvedev (VP of Finance) and David Gschneidner (VP of Operations). The franchisor has no parents or affiliates.

Discover Strength Franchising LLC grants franchises for the operation of Discover Strength™ Studios, which offer no-compromise strength training experiences to clients of all ages through one-on-one and small group training sessions, and other related services and products.

Read Discover Strength’s complete April 28, 2026 Franchise Disclosure Document — plus 1 prior year on file. Founder level — $19/mo — also unlocks Item 19 revenue, financial strength and unit trajectory across all 3,860 brands on FranDeals.

Get the FDD
Similar Brands
Planet Fitness
#16$1.3M–$3.8M
Unit Traj.
+5.7%
Rev Spread
12.3×
Payback
~8.5 yr
Net Growth
+4.2%
Survival
99.9%
Turnover
9.1%
Saturation
6.9 / M
Litig/100
0.00
Royalty+Ad
7% + 2%
4yr Units
+395
Rev/Invest
0.60×
Crunch Fitness
#20$2.1M–$5.4M
Unit Traj.
+12.5%
Rev Spread
9.4×
Payback
~8.6 yr
Net Growth
+13.5%
Survival
96.7%
Turnover
7.1%
Saturation
1.3 / M
Litig/100
0.42
Royalty+Ad
5% + 7%
4yr Units
+158
Rev/Invest
0.66×
Hotworx
#58$289K–$1.1M
Unit Traj.
+39.1%
Rev Spread
—
Payback
—
Net Growth
+10.7%
Survival
98.7%
Turnover
6.1%
Saturation
2.7 / M
Litig/100
0.25
Royalty+Ad
6.5% + 10%
4yr Units
+403
Rev/Invest
—
Anytime Fitness
#82$539K–$905K
Unit Traj.
-0.8%
Rev Spread
22.7×
Payback
~12.5 yr
Net Growth
+0.8%
Survival
98.7%
Turnover
1.1%
Saturation
9.1 / M
Litig/100
0.56
Royalty+Ad
8% + 3%
4yr Units
−48
Rev/Invest
0.60×
OrangeTheory Fitness
#120$765K–$1.1M
Unit Traj.
+0.2%
Rev Spread
18.4×
Payback
~11.4 yr
Net Growth
−6.0%
Survival
93.0%
Turnover
19.6%
Saturation
3.4 / M
Litig/100
0.25
Royalty+Ad
8% + 3%
4yr Units
−78
Rev/Invest
0.72×
Gold's Gym
#179$2.4M–$5.2M
Unit Traj.
-5.5%
Rev Spread
27.0×
Payback
~12697.3 yr
Net Growth
−20.5%
Survival
76.5%
Turnover
5.3%
Saturation
1.2 / M
Litig/100
0.00
Royalty+Ad
5% + 5%
4yr Units
−39
Rev/Invest
0.00×
The Exercise Coach
#271$303K–$549K
Unit Traj.
+13.3%
Rev Spread
6.7×
Payback
~10.7 yr
Net Growth
+2.8%
Survival
97.7%
Turnover
7.8%
Saturation
0.8 / M
Litig/100
0.00
Royalty+Ad
6% + 4%
4yr Units
+51
Rev/Invest
0.66×
F45 Training
#311$362K–$858K
Unit Traj.
+8.4%
Rev Spread
16.4×
Payback
~7.8 yr
Net Growth
−5.5%
Survival
89.6%
Turnover
9.8%
Saturation
1.9 / M
Litig/100
5.46
Royalty+Ad
7% + 2%
4yr Units
−23
Rev/Invest
0.76×
Open CRM →