Discovery Map

$DMSPF500 #479
CategoryBusiness Services
SubcategoryAdvertising Services
Founded1993
Completeness27/34 (79%)
Years in Business32
Began FranchisingAugust 1, 1993
HQWaitsfield, VT
Executives2
LinksWeb
Main Phone(802) 316-4060
FDD IssuedDecember 1, 2025
Last UpdatedMay 20, 2026
FDDs2026 · 2025 · 2024 🔒
Franchisor

Discovery Map International, Inc. franchises the right to operate a Discovery Map Franchised Business, which offers a multi-media alternative advertising program in the form of illustrated tourist and visitor information maps supported by advertising space purchased by restaurants, resorts, retail stores, local attractions and other tourist-based businesses in the community.

Franchisor provides DISCOVERY MAP® Operations Manual (134 pages with table of contents covering general information, advertising, products, training, back office, launching, sales tools, ads, map development, production, distribution, and financial management); no specific computer hardware brand required but franchisee must have full-color inkjet or laser printer, operating system supported by manufacturer, current browser version, and broadband meeting FCC 'Medium Use' guidelines (Advanced Use recommended); computer system manages sales and business operations; estimated hardware cost $500-$1,200 and annual maintenance $250; franchisor reserves right to require system updates at franchisee's expense with no cost limitations; franchisor owns all telephone listings, email addresses, and domain names; Google Voice® not approved; no remote access by franchisor to franchisee's computer data.

Discovery Map International, Inc. franchises the right to operate a Discovery Map Franchised Business, which offers a multi-media alternative advertising program in the form of illustrated tourist and visitor information maps supported by advertising space purchased by restaurants, resorts, retail stores, local attractions and other tourist-based businesses in the community.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
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Franchisee Health Score
Operator-side financial health signal
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Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
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Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
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Outlet Trajectory
Openings, closures, survival & turnover rates
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Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
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Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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