Fleet Feet

$FFLTF500 #501
CategoryRetail
SubcategoryMiscellaneous Retail Businesses
ParentINVESTOR'S MANAGEMENT CORPORATION
Founded2002
Completeness27/34 (79%)
Years in Business23
Began FranchisingDecember 11, 2002
HQCarrboro, NC
Executives8
LinksWeb
Main Phone(919) 942-3102
FDD IssuedApril 2, 2026
Last UpdatedMay 20, 2026
FDDs2026 · 2025 · 2022 🔒
Franchisor

Fleet Feet, Incorporated offers franchises for the operation of brick-and-mortar retail stores selling specialty running and fitness merchandise, training programs, and services utilizing a proprietary system that includes merchandising strategies, distinctive design and décor, hardware and software, training and support, proprietary product lines and fit id® technology, and advertising and promotion programs.

Fleet Feet, Incorporated is a North Carolina corporation, wholly owned by Onward Outdoor Brands, LLC. Key executives include CEO Joey Pointer and a board of directors with several experienced members from various industries.

Fleet Feet, Incorporated offers franchises for the operation of brick-and-mortar retail stores selling specialty running and fitness merchandise, training programs, and services utilizing a proprietary system that includes merchandising strategies, distinctive design and décor, hardware and software, training and support, proprietary product lines and fit id® technology, and advertising and promotion programs.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
🔒 Founder
Franchisee Health Score
Operator-side financial health signal
🔒 Founder
Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
🔒 Founder
Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
🔒 Founder
Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
🔒 Founder
Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
🔒 Founder
Outlet Trajectory
Openings, closures, survival & turnover rates
🔒 Founder
Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
🔒 Founder
Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
🔒 Founder
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