Mister Softee

$MSSFF500 #501
CategoryFood: Quick-Service Restaurants
SubcategoryFrozen Desserts: Ice Cream
Founded1956
Completeness25/34 (74%)
Years in Business69
Began Franchising1956
HQRunnemede, NJ
Executives3
LinksWeb
Main Phone(856) 939-4103
Email
FDD IssuedApril 30, 2026
Last UpdatedMay 20, 2026
FDDs2026 · 2025 · 2024 · 2022 🔒
Franchisor

Mister Softee grants franchises for the right to establish and operate a mobile business offering soft-serve ice cream and other frozen confections to the public from a vehicle built to Mister Softee's specifications, using the franchisor's proprietary business system, trademarks, and copyrighted materials.

Mister Softee Franchise, L.L.C. is a New Jersey LLC formed in 2000, with President John P. Conway, Jr. and Vice President Michael Conway leading the company. The franchisor operates under its own name and has 618 franchised trucks in operation across 19 states.

Mister Softee grants franchises for the right to establish and operate a mobile business offering soft-serve ice cream and other frozen confections to the public from a vehicle built to Mister Softee's specifications, using the franchisor's proprietary business system, trademarks, and copyrighted materials.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
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Franchisee Health Score
Operator-side financial health signal
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Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
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Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
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Outlet Trajectory
Openings, closures, survival & turnover rates
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Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
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Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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