Once Upon A Child

$OUCNF500 #205
CategoryChildren's Businesses
SubcategoryChildren's Retail
Founded1988
Completeness32/34 (94%)
Years in Business37
Began FranchisingJanuary 1993
HQMinneapolis, MN
Executives12
LinksWeb
Main Phone(763) 520-8500
FDD IssuedMarch 16, 2026
Last UpdatedMay 20, 2026
FDDs2026 · 2025 · 2022 🔒
Franchisor

Winmark Corporation conducts business under the name Once Upon A Child® and franchises retail stores that sell quality used and new children's apparel, toys, equipment, furniture and accessories.

Winmark Corporation, founded in 1988, operates Once Upon A Child and other brands. Key executives include CEO Brett Heffes and COO Renae Gaudette. The company has no parent or affiliates.

Winmark Corporation conducts business under the name Once Upon A Child® and franchises retail stores that sell quality used and new children's apparel, toys, equipment, furniture and accessories.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
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Franchisee Health Score
Operator-side financial health signal
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Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
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Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
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Outlet Trajectory
Openings, closures, survival & turnover rates
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Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
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Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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