Pho Hoa

$PHHXF500 #501
CategoryFood: Quick-Service Restaurants
SubcategoryAsian Food
ParentAureflam Corporation
Founded1984
Completeness34/34 (100%)
Years in Business41
Began Franchising1992
HQElk Grove, CA
Executives2
LinksWeb
Main Phone(916) 779-8800
FDD IssuedMarch 31, 2026
Last UpdatedJul 25, 2026
FDDs2024 · 2023 🔒
Franchisor

South Bay Soup Corporation offers franchises for the establishment and operation of Phở Hòa® restaurants featuring sit-down table-service fast casual dining with authentic Vietnamese noodle soups and dishes made using proprietary recipes and fresh ingredients.

South Bay Soup Corporation, a California corporation organized September 2, 2005, wholly owned subsidiary of Aureflam Corporation (California corporation). Operates under Phở Hòa® and Jazen Tea® brands. Principal place of business: 2372 Maritime Drive, Elk Grove, California 95758. Key executives: Quoc Phan (President, CEO, CFO, Director since January 2016) and Sinich Kem (Operations Director since June 2017). Does not own/operate Phở Hòa® restaurants itself; affiliates do.

South Bay Soup Corporation offers franchises for the establishment and operation of Phở Hòa® restaurants featuring sit-down table-service fast casual dining with authentic Vietnamese noodle soups and dishes made using proprietary recipes and fresh ingredients.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
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Franchisee Health Score
Operator-side financial health signal
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Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
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Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
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Outlet Trajectory
Openings, closures, survival & turnover rates
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Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
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Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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