Raceway

$RCWYF500 #501
CategoryRetail
SubcategoryConvenience Stores
Founded1979
Completeness26/34 (76%)
Years in Business46
Began FranchisingDecember 2017
HQAtlanta, GA
Executives4
Main Phone(770) 431-7600
FDD IssuedApril 27, 2026
Last UpdatedMay 20, 2026
FDDs2026 · 2025 🔒
Franchisor

RW Venture Holdings, Inc. grants franchises for Raceway Businesses that operate motor fuel stations offering unbranded gasoline and motor fuel products, as well as convenience stores selling prescribed products.

Raceway is a Georgia corporation wholly owned by RW Venture Holdings, Inc. Key executives include CEO Natalie Morhous and CFO Karla Ahlert. The company operates with a team of experienced executives from both Raceway and its affiliate, RaceTrac, Inc.

RW Venture Holdings, Inc. grants franchises for Raceway Businesses that operate motor fuel stations offering unbranded gasoline and motor fuel products, as well as convenience stores selling prescribed products.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
🔒 Founder
Franchisee Health Score
Operator-side financial health signal
🔒 Founder
Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
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Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
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Outlet Trajectory
Openings, closures, survival & turnover rates
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Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
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Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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