Simple Plan

$SPMLF500 #501
CategoryFood: Retail Sales
SubcategoryMiscellaneous Food/Beverage Businesses
Founded2016
Completeness26/34 (76%)
Years in Business9
Began FranchisingJuly 2022
HQEau Claire, WI
Executives2
LinksWeb
Main Phone715-415-3787
FDD IssuedJuly 4, 2025
Last UpdatedMay 20, 2026
FDD2025 🔒
Franchisor

Simple Plan Franchising, LLC offers franchises for the operation of a business preparing, packaging and selling healthy meals, supplements and related products through a brick and mortar retail location and online.

Simple Plan Franchising, LLC is a Wisconsin limited liability company founded in 2022, owned solely by Dan Beck, who serves as CEO. The affiliate, Midwest Meals, LLC, operates a similar business and is also based in Wisconsin.

Simple Plan Franchising, LLC offers franchises for the operation of a business preparing, packaging and selling healthy meals, supplements and related products through a brick and mortar retail location and online.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
🔒 Founder
Franchisee Health Score
Operator-side financial health signal
🔒 Founder
Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
🔒 Founder
Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
🔒 Founder
Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
🔒 Founder
Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
🔒 Founder
Outlet Trajectory
Openings, closures, survival & turnover rates
🔒 Founder
Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
🔒 Founder
Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
🔒 Founder
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