Starting Strength

$STARF500 #501
CategoryHealth & Wellness
SubcategoryFitness (General)
Locations28
Franchisee Count28
Franchise Fee$39,950
Item 7 Low$267,257
Item 7 Midpoint$487,388
Item 7 High$707,518
Royalty Fees8% of Gross Sales2
Ad / Brand Fund2%
Sold Not Open11
ParentStrength Train LLC
Founded2018
Completeness34/34 (100%)
Years in Business20
Began Franchising2018
HQEagle, ID
Executives3
LinksWeb
Main Phone(208) 314-1924
FDD IssuedJune 17, 2024
Last UpdatedAug 24, 2026
FDDs2026 · 2025 · 2024 · 2019 🔒
Franchisor

Starting Strength offers franchises to operate distinctive gyms that focus on strength training, providing services such as coaching, workshops, and memberships.

Franchisees must use specified equipment and suppliers, and they will receive a confidential Manual consisting of approximately 914 pages. The franchisor also provides a Paid Advertising Management Service starting no later than one month before opening.

Starting Strength offers franchises to operate distinctive gyms that focus on strength training, providing services such as coaching, workshops, and memberships.

Read Starting Strength’s complete 2026 Franchise Disclosure Document — plus 3 prior years on file. Founder level — $19/mo — also unlocks Item 19 revenue, financial strength and unit trajectory across all 3,860 brands on FranDeals.

Get the FDD
Similar Brands
Planet Fitness
#16$1.3M$3.8M
Unit Traj.
+5.7%
Rev Spread
12.3×
Payback
~8.5 yr
Net Growth
+4.2%
Survival
99.9%
Turnover
9.1%
Saturation
6.9 / M
Litig/100
0.00
Royalty+Ad
7% + 2%
4yr Units
+395
Rev/Invest
0.60×
Crunch Fitness
#20$2.1M$5.4M
Unit Traj.
+12.5%
Rev Spread
9.4×
Payback
~8.6 yr
Net Growth
+13.5%
Survival
96.7%
Turnover
7.1%
Saturation
1.3 / M
Litig/100
0.42
Royalty+Ad
5% + 7%
4yr Units
+158
Rev/Invest
0.66×
Hotworx
#58$289K$1.1M
Unit Traj.
+39.1%
Rev Spread
Payback
Net Growth
+10.7%
Survival
98.7%
Turnover
6.1%
Saturation
2.7 / M
Litig/100
0.25
Royalty+Ad
6.5% + 10%
4yr Units
+403
Rev/Invest
Anytime Fitness
#82$539K$905K
Unit Traj.
-0.8%
Rev Spread
22.7×
Payback
~12.5 yr
Net Growth
+0.8%
Survival
98.7%
Turnover
1.1%
Saturation
9.1 / M
Litig/100
0.56
Royalty+Ad
8% + 3%
4yr Units
−48
Rev/Invest
0.60×
OrangeTheory Fitness
#120$765K$1.1M
Unit Traj.
+0.2%
Rev Spread
18.4×
Payback
~11.4 yr
Net Growth
−6.0%
Survival
93.0%
Turnover
19.6%
Saturation
3.4 / M
Litig/100
0.25
Royalty+Ad
8% + 3%
4yr Units
−78
Rev/Invest
0.72×
Gold's Gym
#179$2.4M$5.2M
Unit Traj.
-5.5%
Rev Spread
27.0×
Payback
~12697.3 yr
Net Growth
−20.5%
Survival
76.5%
Turnover
5.3%
Saturation
1.2 / M
Litig/100
0.00
Royalty+Ad
5% + 5%
4yr Units
−39
Rev/Invest
0.00×
The Exercise Coach
#271$303K$549K
Unit Traj.
+13.3%
Rev Spread
6.7×
Payback
~10.7 yr
Net Growth
+2.8%
Survival
97.7%
Turnover
7.8%
Saturation
0.8 / M
Litig/100
0.00
Royalty+Ad
6% + 4%
4yr Units
+51
Rev/Invest
0.66×
F45 Training
#311$362K$858K
Unit Traj.
+8.4%
Rev Spread
16.4×
Payback
~7.8 yr
Net Growth
−5.5%
Survival
89.6%
Turnover
9.8%
Saturation
1.9 / M
Litig/100
5.46
Royalty+Ad
7% + 2%
4yr Units
−23
Rev/Invest
0.76×
Open CRM →