SureStay Hotel by Best Western

$SHBWF500 #501
CategoryLodging
SubcategoryLodging
ParentBest Western International, Inc.
Founded2016
Completeness28/34 (82%)
Years in Business68
Began Franchising2016
HQPhoenix, AZ
Executives16
Links
Main Phone
Email
FDD Issued
Last UpdatedJul 17, 2026
FDDs2022 · 2022 🔒
Franchisor

SureStay, Inc. offers franchises for the construction or conversion of hotels to operate as System Hotels under the SureStay Hotel by Best Western, SureStay Plus Hotel by Best Western, SureStay Studio by Best Western, or SureStay Collection by Best Western brands, providing a hotel system consisting of marks, standards, reservation services, marketing programs, training, and inspection services.

You are required to license the System’s PMS (currently AutoClerk Cloud PMS or AutoClerk PMS) and pay an installation fee of $995. You must also purchase three computers at a cost of approximately $9,900 and acquire high-speed internet equipment, with estimated costs ranging from $21,000 to $50,000 depending on the hotel size.

SureStay, Inc. offers franchises for the construction or conversion of hotels to operate as System Hotels under the SureStay Hotel by Best Western, SureStay Plus Hotel by Best Western, SureStay Studio by Best Western, or SureStay Collection by Best Western brands, providing a hotel system consisting of marks, standards, reservation services, marketing programs, training, and inspection services.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
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Franchisee Health Score
Operator-side financial health signal
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Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
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Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
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Outlet Trajectory
Openings, closures, survival & turnover rates
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Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
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Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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