sweetFrog

$SWTFF500 #501
CategoryFood: Quick-Service Restaurants
SubcategoryFrozen Desserts: Ice Cream
ParentMTY Food Group, Inc.
Founded1979
Completeness31/34 (91%)
Years in Business46
Began FranchisingFebruary 2009
HQScottsdale, AZ
Executives21
LinksWeb
Main Phone(480) 362-4800
Email
FDD IssuedMarch 27, 2026
Last UpdatedMay 20, 2026
FDDs2026 · 2022 🔒
Franchisor

sweetFrog offers franchises for the establishment and operation of quick service and full service restaurants specializing in soft-serve yogurt and other authorized products.

MTY Franchising USA, Inc. is the franchisor, incorporated in Delaware and converted to a Tennessee corporation in 2019. Key executives include CEO Eric Lefebvre, CFO Renee St-Onge, and COO Jeff Smit.

sweetFrog offers franchises for the establishment and operation of quick service and full service restaurants specializing in soft-serve yogurt and other authorized products.

Founder Level · $19/mo

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
🔒 Founder
Franchisee Health Score
Operator-side financial health signal
🔒 Founder
Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
🔒 Founder
Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
🔒 Founder
Outlet Trajectory
Openings, closures, survival & turnover rates
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Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
🔒 Founder
Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
🔒 Founder
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