The Counter
$COUNF500 #501CategoryFood: Quick-Service Restaurants
SubcategoryHamburgers
ParentMTY Food Group, Inc.
Founded2006
Completeness27/34 (79%)
Years in Business19
Began FranchisingDecember 2017
HQScottsdale, Arizona
Executives17
Links—
Main Phone—
Email—
FDD IssuedMarch 27, 2026
Last UpdatedMay 20, 2026
FDD2026 🔒
Franchisor
The Counter is a full service restaurant featuring build-your-own burgers, signature burgers, side dishes, sandwiches, and salads.
MTY Franchising USA, Inc. is a subsidiary of MTY Food Group, Inc., a public corporation. Key executives include CEO Eric Lefebvre, CFO Renee St-Onge, and COO Al Hank.
The Counter is a full service restaurant featuring build-your-own burgers, signature burgers, side dishes, sandwiches, and salads.
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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
Franchisee Health Score
Operator-side financial health signal
Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
Outlet Trajectory
Openings, closures, survival & turnover rates
Executive Team
Officers and directors (Item 2)
Franchisee Roster
Current and former franchisee operators
Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
News & Peer Comparison
Recent signals and category benchmarks