The StandardX

$STNDF500 #501
CategoryLodging
SubcategoryLodging
Locations0
Franchisee Count
Franchise Fee$95,000
Item 7 Low$25,077,904
Item 7 Midpoint$28,407,673
Item 7 High$31,737,442
Royalty Fees5% of Gross Rooms Revenue
Ad / Brand Fund4.8%
Sold Not Open0
ParentHyatt Hotels Corporation
Founded1957
Completeness34/34 (100%)
Years in Business68
Began FranchisingDecember 1994
HQChicago, IL
Executives10
LinksWeb
Main Phone(312) 750-1234
FDD IssuedMarch 27, 2026
Last UpdatedAug 1, 2026
FDDs2026 · 2025 🔒
Franchisor

Hyatt Franchising, L.L.C. grants franchises for The StandardX, a select-service lifestyle hotel brand focused on transient business and leisure guests. Brand Hotels typically have 150 to 300 guest rooms and offer a select range of food and beverage facilities, banquet services, meeting facilities, and a retail/grab and go component.

Hyatt Franchising, L.L.C. is a subsidiary of Hyatt Hotels Corporation, which oversees its operations. The company is led by CEO Mark Hoplamazian and has a team of experienced executives in various roles.

Hyatt Franchising, L.L.C. grants franchises for The StandardX, a select-service lifestyle hotel brand focused on transient business and leisure guests. Brand Hotels typically have 150 to 300 guest rooms and offer a select range of food and beverage facilities, banquet services, meeting facilities, and a retail/grab and go component.

Read The StandardX’s complete March 27, 2026 Franchise Disclosure Document — plus 1 prior year on file. Founder level — $19/mo — also unlocks Item 19 revenue, financial strength and unit trajectory across all 3,860 brands on FranDeals.

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