Verlo Mattress

$VMRTF500 #501
CategoryRetail
SubcategoryFurniture & Appliances
ParentFWR Holdings, LLC
Founded1958
Completeness17/34 (50%)
Years in Business67
Began Franchising1989
HQMilwaukee, WI
Executives6
LinksWeb
Main Phone414-585-8900
FDD IssuedApril 21, 2026
Last UpdatedMay 20, 2026
FDDs2026 · 2024 · 2022 🔒
Franchisor

FWR, LLC d/b/a Verlo Mattress offers franchises for the establishment and operation of Verlo® Mattress Stores, which are retail locations that warehouse, assemble, service, and sell mattresses and accessories at retail, or sell pre-assembled mattresses and accessories at retail.

FWR, LLC d/b/a Verlo Mattress offers franchises for the establishment and operation of Verlo® Mattress Stores, which are retail locations that warehouse, assemble, service, and sell mattresses and accessories at retail, or sell pre-assembled mattresses and accessories at retail.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
🔒 Founder
Franchisee Health Score
Operator-side financial health signal
🔒 Founder
Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
🔒 Founder
Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
🔒 Founder
Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
🔒 Founder
Outlet Trajectory
Openings, closures, survival & turnover rates
🔒 Founder
Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
🔒 Founder
Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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