Waterloo Turf

$WTTRF500 #501
CategoryHome Improvement
SubcategoryMiscellaneous Home-Improvement Businesses
ParentTrivium Franchise Holdings, LLC
Founded2021
Completeness26/34 (76%)
Years in Business4
Began FranchisingDecember 2024
HQAustin, TX
Executives2
LinksWeb
Main Phone512-343-0938
FDD IssuedApril 27, 2026
Last UpdatedMay 20, 2026
FDDs2026 · 2025 🔒
Franchisor

Waterloo Turf Franchising Co, LLC offers franchises for the operation of Waterloo Turf Businesses that offer and sell approved artificial turf and surface products and related installation, landscaping and maintenance services to commercial and residential customers.

Waterloo Turf Franchising Co, LLC is a Texas limited liability company formed in August 2024, owned by Waterloo Turf Franchising, Inc. and Trivium Franchise Holdings, LLC. Key executives include CEO Tim Lovett and CFO Dr. Ben Peays.

Waterloo Turf Franchising Co, LLC offers franchises for the operation of Waterloo Turf Businesses that offer and sell approved artificial turf and surface products and related installation, landscaping and maintenance services to commercial and residential customers.

Founder Level · $19/mo

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
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Franchisee Health Score
Operator-side financial health signal
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Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
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Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
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Outlet Trajectory
Openings, closures, survival & turnover rates
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Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
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Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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