Wild Birds Unlimited

$WBULF500 #192
CategoryPets
SubcategoryPet Stores
Founded1983
Completeness34/34 (100%)
Years in Business42
Began Franchising1983
HQCarmel, IN
Executives5
Main Phone(888) 730-7108
FDD IssuedApril 30, 2026
Last UpdatedMay 20, 2026
FDDs2026 · 2025 · 2022 🔒
Franchisor

Wild Birds Unlimited, Inc. grants franchises for the operation of retail stores that sell bird feeders, bird seed, and nature-related gifts, offering customers advice, top quality products, and a pleasant shopping experience focused on wild bird feeding and nature enjoyment.

Wild Birds Unlimited, Inc. is a wholly-owned entity incorporated in Indiana since 1983. Key executives include James R. Carpenter (CEO) and Amy Moore (COO), with a corporate team based in Carmel, Indiana.

Wild Birds Unlimited, Inc. grants franchises for the operation of retail stores that sell bird feeders, bird seed, and nature-related gifts, offering customers advice, top quality products, and a pleasant shopping experience focused on wild bird feeding and nature enjoyment.

Founder Level · $19/mo

Unlock the full Wild Birds Unlimited scorecard

See Item 19 unit revenue, fees and startup cost, financial strength, unit growth, survival rates, the executive team, and the full FDD — plus every other brand on FranDeals.

Become a Founder — $19/mo

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
🔒 Founder
Franchisee Health Score
Operator-side financial health signal
🔒 Founder
Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
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Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
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Outlet Trajectory
Openings, closures, survival & turnover rates
🔒 Founder
Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
🔒 Founder
Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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