Mrs Fields

$MFRLF500 #501
CategoryFood: Quick-Service Restaurants
SubcategoryBaked Goods: Cookies
ParentFamous Brands International Holdings, LLC
Founded2000
Completeness27/34 (79%)
Years in Business25
Began FranchisingJune 2000
HQSalt Lake City, UT
Executives9
LinksWeb
Main Phone(801) 412-8890
FDD IssuedJune 11, 2026
Last UpdatedJun 11, 2026
FDD2025 🔒
Franchisor

Mrs. Fields Franchising, LLC offers franchises for the establishment and operation of retail stores and kiosks identified by the Mrs. Fields and Mrs. Fields Cookies trademarks, which sell specialty snacks and bakery items including cookies, brownies, cakes, muffins, bagels, croissants, and beverages.

Mrs. Fields Franchising, LLC is a wholly owned subsidiary of MFF Holdco, which is owned by Famous Brands, LLC. The current Interim CEO is James Carnrite, and the company operates with a team of key executives including a Senior Director of Franchise Operations and a Director of Marketing.

Mrs. Fields Franchising, LLC offers franchises for the establishment and operation of retail stores and kiosks identified by the Mrs. Fields and Mrs. Fields Cookies trademarks, which sell specialty snacks and bakery items including cookies, brownies, cakes, muffins, bagels, croissants, and beverages.

Founder Level · $19/mo

Unlock the full Mrs Fields scorecard

See Item 19 unit revenue, fees and startup cost, financial strength, unit growth, survival rates, the executive team, and the full FDD — plus every other brand on FranDeals.

Become a Founder — $19/mo

Founder pricing locks in for the first 250 members.

Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
🔒 Founder
Franchisee Health Score
Operator-side financial health signal
🔒 Founder
Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
🔒 Founder
Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
🔒 Founder
Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
🔒 Founder
Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
🔒 Founder
Outlet Trajectory
Openings, closures, survival & turnover rates
🔒 Founder
Executive Team
Officers and directors (Item 2)
🔒 Founder
Franchisee Roster
Current and former franchisee operators
🔒 Founder
Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
🔒 Founder
News & Peer Comparison
Recent signals and category benchmarks
🔒 Founder
Open CRM →