Salty Dawg

$SDULF500 #501

CategoryPets

SubcategoryPet Grooming

ParentLoyalty, LLC

Founded2018

Completeness16/34 (47%)

Years in Business7

Began Franchising2019

HQVirginia Beach, VA

Executives2

LinksWeb

Main Phone(888) 412-7224

Emailsallyf@saltydawg.com

FDD IssuedApril 30, 2026

Last UpdatedMay 20, 2026

FDD2025 🔒

Franchisor

Purely Pet LLC d/b/a Salty Dawg Pet Salon offers franchises for the establishment and operation of Salty Dawg Pet Salon businesses that provide pet grooming services, retail sales of pet food and pet treats, and retail sales of pet merchandise.

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Inside the full scorecard

FranDeals Score

34-box data-completeness and quality rating

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Franchisee Health Score

Operator-side financial health signal

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Fees & Investment

Franchise fee, royalty, total startup cost (Items 5–7)

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Financial Strength & Stability

Current ratio, debt/equity, ROE, margins (Item 21)

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Item 19 — Financial Performance

Average unit revenue, revenue spread, payback

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Unit Count & Growth

Systemwide units and multi-year growth (Item 20)

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Outlet Trajectory

Openings, closures, survival & turnover rates

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Executive Team

Officers and directors (Item 2)

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Franchisee Roster

Current and former franchisee operators

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Litigation & Disclosures

Item 3 legal matters, Item 4 bankruptcy

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News & Peer Comparison

Recent signals and category benchmarks

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