ValPak

$VLPKF500 #501
CategoryBusiness Services
SubcategoryAdvertising Services
Founded1968
Completeness31/34 (91%)
Years in Business
Began Franchising
HQSt. Petersburg, FL
Executives14
LinksWeb
Main Phone(727) 393-1270
FDD IssuedMay 7, 2026
Last UpdatedMay 20, 2026
FDD2025 🔒
Franchisor

Valpak requires franchisees to use computer software known as VPOffice to operate the franchise. All new franchisees must use VPOffice and obtain maintenance and support services from Valpak. Valpak also offers the optional CRM Software (Salesforce.com) at currently $75 per user per month. Valpak publishes Operating Procedures that describe procedures and policies for franchisees. Valpak is the sole publisher and distributor of Valpak Envelopes and provides all services relating to production including graphics preparation, printing, addressing, collation, insertion and direct mailing.

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Inside the full scorecard
FranDeals Score
34-box data-completeness and quality rating
🔒 Founder
Franchisee Health Score
Operator-side financial health signal
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Fees & Investment
Franchise fee, royalty, total startup cost (Items 5–7)
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Financial Strength & Stability
Current ratio, debt/equity, ROE, margins (Item 21)
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Item 19 — Financial Performance
Average unit revenue, revenue spread, payback
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Unit Count & Growth
Systemwide units and multi-year growth (Item 20)
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Outlet Trajectory
Openings, closures, survival & turnover rates
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Executive Team
Officers and directors (Item 2)
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Franchisee Roster
Current and former franchisee operators
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Litigation & Disclosures
Item 3 legal matters, Item 4 bankruptcy
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News & Peer Comparison
Recent signals and category benchmarks
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